RSS (Real Simple Syndication) is a way for delivering regularly changing web content (feed) and displaying RSS content (reader). This feature allows website publishers the ability to syndicate content as an RSS Feed to whoever wants to receive it.

1. Input data one time
2. Can display data in multiple areas on your website
3. Creates RSS into standardized XML document that users to subscribe and follow
4. RSS feed syndicates to many different systems, including social media, personalized sites, and mobile apps